Digital marketing is the process of promoting products and services through various online channels. You may specialize in social media, or search engine optimization (SEO), and implement strategies that can help websites rank well in Google searches, thereby attracting more customers.
Collaboration skills are necessary since the job is typically a team-based one. You could be working on projects with copywriters, designers or animators. You might also be required to research the competitors of your client, to determine which advertising methods work best for their business. Your duties will probably include designing campaigns, consulting with clients, analyzing potential innovative digital marketing strategies and monitoring the effectiveness of existing strategies to ensure they’re offering good value for money.
You might find yourself working on short-term contracts with business owners who require help to develop their brand or advertising campaigns. You might also have long-term projects you are responsible for on behalf of a digital marketing company. You might be able to develop and manage their social media presence, or manage their website analytics.
A career in digital marketing will suit you if you possess an empathetic disposition and are able to put yourself in the shoes of your intended audience to understand their wants, needs and obstacles. Digital marketing is ever-changing, so you must be in a position to change and grow. As you gain knowledge, you could decide to become a digital marketing manager or seek a leadership post.